The fact that the journalist is to serve the interest of the public.

Public interest is about what matters to everyone in the society. It is about the common goals, the general welfare and the security and well-being of everyone in the community we serve. journalist is that individual who engages himself or herself in any activity of gathering, processing, and disseminating of information to the general public through a medium. In view of this, journalists are to serve the interest of the public.
   
    First, the media is been seen as the fourth arm of government. Out of this they perform a watchdog role, which is to say they monitor authorities. They speak on behalf of the voiceless. They brought the attention of those in authorities to book whenever they try to implement certain policies which may affect the entire general public it majority of the public. Thhey do this by putting away all sort of bias in order not to conflict what they intend doing.

Journalism ptovides platform for public forum where ideas and suggestions are presented. Journalist has to create a platform for the public to discuss topical issues concerning them and the country at large. As citizens we should have the right to access diverse opinions and the truthfulness about information. On the contrary, here is the case news are been regulated due to media ownership. Most at times, the information given to the public is sometimes influence by the interest of the media organization. Moreover it creates platform for politicians to discuss issues.

To conclude, there are some good media organizations and journalists doing a lot to serve the interest of societies, rather than doing things to satisfy their parochial interest, due to this nowadays there has been a lot of media houses and journalists who has been attacked, even though is not right.